IDAMA is an Italian brand that combines technical performance with the elegance of luxury fashion.

Aiming to create versatile garments made from high-performance materials, IDAMA caters to those who seek functional elegance, able to accompany them naturally from the urban jungle to the outdoors.

Designed and manufactured in Italy, IDAMA represents an ongoing commitment to craftsmanship, innovation and sustainability.

Inspired by the unpredictability of life and the dynamic needs of today's people, IDAMA's goal is to provide everyone with the tools to feel ready to face any challenge.

Functionality is at the core of the brand's philosophy, and with purpose as a priority, each garment is designed to play a concrete and meaningful role in the wearer's life.

At IDAMA, innovation and sustainability go hand in hand, promoting smart and conscious choices that reduce waste and support a responsible supply chain.

In Japanese, HIDAMA means “Sphere of Fire”-a symbol of passion, energy, and resilience, key elements that define the brand's identity.

Fire has always represented the union of opposing forces-matter and transformation, control and instinct-just as IDAMA combines aesthetics and functionality, style and performance in every garment.

IDAMA is also the surname of the founder, Alessandro Amadi, spelled backwards-a deep personal connection to the project.

All products are designed and made in Italy with the utmost attention to detail, guaranteeing the highest standards of craftsmanship.

Like the fire that constantly evolves without losing its essence, IDAMA looks to the future with the ambition to redefine the concept of contemporary clothing: essential, conscious and ready for anything.

We want to reduce our environmental impact through limited production. We are committed to offering a 2-year warranty and repair service to ensure that your garments will last. We believe that conscious purchasing and the longevity of a product are essential to sustainability. Each garment is designed to be durable, thus reducing the need to consume resources to replace clothing frequently. Conscious buying means making choices that support a more responsible and environmentally friendly future.

IDAMA garments are designed to withstand extreme conditions and the challenges of daily life, thanks to the use of cutting-edge materials such as windproof, waterproof, heat-sensitive and ultralight fabrics designed to ensure maximum functionality. Materials are selected from Italian suppliers of excellence, while fabric treatments are carried out in Como, a historic textile capital renowned for the quality of its finishes. The design process starts with careful research and sampling, followed by the careful selection of fabrics and treatments to achieve a harmonious balance between performance and elegance. The brand is committed to continuous improvement, perfecting each garment through rigorous and meticulous development.

These elements not only provide protection, versatility, and comfort, but transform our garments into tools of expression for the wearer.